Boardsi Leadership Talks

In this episode of Boardside Leadership Talks, Martin Rowinski sits down with Richard Yelland, founder of Curtis Birch Inc. and mastermind behind some of the most iconic brand campaigns in history. From Nike to Toyota, Richard shares how storytelling can transform brands into global movements.

What You’ll Learn:
🎥 The Secret Sauce: How to turn a brand’s mission into a compelling story.
🌍 Impact Storytelling: Why purpose-driven narratives resonate with today’s consumers.
🚀 Lessons from Nike: The power of inclusivity and “Just Do It.”
🎬 Filmmaking Meets Branding: How Richard’s Emmy-nominated work shapes his approach.
🤖 AI & the Future: How technology is changing storytelling (without losing the human touch).

Whether you’re a marketer, entrepreneur, or creative, this episode is packed with actionable insights to elevate your brand’s narrative.

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Chapters:
00:00 - Intro: The Power of Storytelling
Richard Yelland’s journey and the importance of storytelling in branding.

02:04 - From Nike to Toyota: Crafting Iconic Campaigns
How Richard turned brand missions into global movements.

06:32 - The Loop Process: Turning Missions into Stories
Richard’s unique framework for impact storytelling.

11:03 - Why Consumers Care About Purpose
How brands can authentically align with consumer values.

15:52 - Filmmaking Meets Branding
Lessons from Emmy-nominated films and how they shape brand narratives.

19:26 - The Future of Storytelling: AI & Beyond
How technology is changing the game (without losing the human touch).

23:21 - Closing: How to Connect with Richard
Where to follow Richard’s work and learn more about Curtis Birch Inc.

Thank you for tuning in to the Boardsi Leadership Talks Podcast. This episode is part of our ongoing series where we explore the intricacies of leadership, innovation, and success in the modern business landscape. Our conversations with distinguished leaders aim to provide you with actionable insights and inspiring stories to fuel your own journey to excellence.

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This podcast is brought to you by Boardsi, a leader in executive recruitment and board placement. At Boardsi, we're committed to connecting talented individuals with companies seeking to enhance their leadership teams. Learn more about our services at https://boardsi.com

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