Jun 27 2024 22 mins
Ep. 196 - In this episode, Chris delves into the often misunderstood world of MarTech, breaking down what the term MarTech really means and exploring its dual nature. He introduces the concept of a “MarTech Marketer” and explains how this role differs from a general Digital Marketer. He also discusses the relationship between MarTech, automation, and other tech-focused areas in business. Whether you're a seasoned marketer or new to the field, this episode offers essential knowledge to help you understand and leverage the power of marketing technology in your work.
What You'll Learn:
- 4:15 - How MarTech can be used as both an adjective and a noun
- 9:07 - The differences between a digital marketer and a MarTech marketer
- 11:30 - How MarTech relates to automation in marketing
- 13:45 - Why is it important to understand the distinctions between marketing technology and sales technology
- 15:20 - How is the increasing complexity of marketing technology affecting the industry?
- 17:59 - Why it’s crucial for hiring managers and job seekers to understand MarTech terminology
- 19:30 - The relationship between technology and software in the context of MarTech
Resources:
- ASG 195 - The Subjective Approach to Marketing
- Subscribe to the Automation Bridge Newsletter
- Start Your Automation Bridge Community Membership
- Watch the 3 Segments Webinar Training