Why Your Content Marketing Isn't Working (and How to Fix It)


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Mar 14 2025 23 mins   1

In this episode of The Finance Marketing Podcast, Hillary breaks down the concept of a "marketing ecosystem" and why it's critical for financial advisors who are frustrated with their marketing efforts.

If you're getting engagement on social media, crushing speaking gigs in your community, or getting views/downloads on your YouTube channel — but not seeing any of it translate to booked discovery calls, this episode reveals the missing pieces that could be preventing your marketing from working effectively.

Hillary explains how each component of a marketing ecosystem serves a specific purpose in moving potential clients through a journey from awareness to booking a call, and why financial advisors particularly need this systematic approach given the high trust requirements in this industry.

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