Winning Edge

• When going door-to-door, think of building trust as climbing three steps:

1. Are You Normal?
   • Quickly establish common ground and relatability
   • Prepare a brief introduction showing you're part of the community
2. Can You Do the Job?
   • Ask an open-ended question to engage voters, such as:
     • "If you had the power to change one thing in our state, what would it be?"
     • "Imagine you're governor for a day - what's the first thing you'd change?"
   • Listen to their response and be prepared to discuss issues thoughtfully
   • Have your own answer ready to showcase your plan and principles
3. Will You Help Me If I Need You?
   • Follow up on previous concerns
   • Explain how you're working to improve issues they care about
   • Share stories of how you've helped constituents in the past

• Practice your responses to ensure they feel natural and sincere
• Use this three-step approach to turn brief doorstep encounters into lasting voter support

For more tips on effective door-to-door campaigning techniques, refer to the accompanying one-page PDF.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com