Winning Edge

Florence Nightingale's persuasive approach to reforming military hospitals:

1. One Statistic
   • Need clear, memorable number
   • Help people realize seriousness of problem
   • Example: 2,800 preventable deaths in one month
2. One Story
   • Brain wired to remember stories
   • Combine with striking statistic for power
   • Allows listeners to update their thinking
3. One Solution
   • Focus on clear, specific action
   • Make it achievable
   • Avoid laundry list of reforms

Tips for Implementation:

• Identify most compelling statistic
• Find powerful story illustrating emotional impact
• Focus on specific solution

Test Your Message:

• Is statistic clear and memorable?
• Does story stick?
• Is solution specific and achievable?

Bottom Line:

• Simple formula: one statistic, one story, one solution
• Use this approach to change minds effectively

For more tips on persuasive presentations, refer to the accompanying one-page PDF.

Winning Edge gives you the tools you need to lead and influence in the political and policy arenas. Every other week, Winning Edge releases short (approximately 5-minute) spots—or “snacks”—focused on one of four areas: fundraising, media, policy, or persuasion.

For more, visit our website: www.thecommonwealthpartners.com