Jan 22 2025 44 mins
Danielle Brooks, owner of the Honey Truck, shares her journey from being a journalist to becoming a beekeeper and owning a successful honey business. She started as a photographer and gradually transitioned into beekeeping after discovering her passion for it. The Honey Truck sells different varieties of honey that are sourced from different locations, each with its own unique flavor. Brooks emphasizes the importance of branding and creating a trusted and recognizable brand. She also discusses the challenges of starting and scaling a business, as well as the balance between education and commercial success. Danielle Brooks discusses the challenges of balancing her role as a part-time stay-at-home mom with running her business, Honey Truck. She shares how she strategically scales her business by investing in machinery and automation to save time. Networking and partnerships have helped build credibility and trust with her target audience. Brooks emphasizes the importance of being open and transparent about her beekeeping practices and certifications, which adds to her brand's credibility. She also talks about the challenges she faced in learning how to use machinery and the resilience required to overcome failures.
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For full show notes and resources head to accidentalceo.co/podcast
Takeaways
- Transitioning from one career to another requires passion and a willingness to take risks.
- Building a strong brand is essential for success in any business.
- Scaling a business involves overcoming logistical and manufacturing challenges.
- Education and customer engagement are key components of a successful business.
- Being open to new opportunities and constantly seeking ways to expand can lead to growth and success. Balancing the responsibilities of being a part-time stay-at-home mom and running a business requires prioritization and flexibility.
- Investing in machinery and automation can save time and increase efficiency in scaling a business.
- Networking and partnerships can enhance credibility and trust with the target audience.
- Being open and transparent about beekeeping practices and certifications adds to the brand's credibility.
- Challenges and failures are opportunities for growth and building resilience.
Mentioned in this Episode
1:1 Coaching with Nata
Boost Your Confidence Workbook
Accidental CEO
Connect with Danielle
Instagram
Website