Mar 03 2025 45 mins
In this episode I’m joined by Susan Toft, CEO and Founder of The Laundry Lady, the world’s first online marketplace for laundry services.
We dive into how she transitioned from the corporate marketing world to launching The Laundry Lady and how an unexpected redundancy became the catalyst for her entrepreneurial leap. Where did the idea come from? And what did she take from her marketing career that helped her along the way?
Susan shares what it was like to start a business during the GFC and the mindset shift that comes with having to make it work. She talks about the early days, the value of starting with a minimum viable product, and navigating the rollercoaster of scaling—hiring the right team, upgrading tech, and growing through the messy middle.
Now, as CEO of a rapidly expanding business, she’s embraced leadership, built a strong personal brand, and even stepped onto Shark Tank! We chat about that experience and what’s next as she takes The Laundry Lady global.
Susan’s journey is a great reminder that when you back yourself and take the leap, incredible things can happen.
If you'd like to connect with Susan:
Website: https://thelaundrylady.com.au/
LinkedIn: https://www.linkedin.com/in/susan-toft-b855ab41/
Hi, I'm Emma. A Career Coach helping Marketers and Creatives get greater clarity on their career paths and confidently navigate the steps needed to create change.
If you'd like to connect with me, you can find me via:
Website - https://www.egconsulting.au/home
LinkedIn - https://www.linkedin.com/in/emmajgraham/