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Mar 02 2025 21 mins   2

If there is one social network we’re all ignoring, it’s LinkedIn.


I’ve had so many people ask about the value of LinkedIn and well, if it’s done thoughtfully and strategically, there’s a LOT of opportunity there.


Fun fact: LinkedIn has over a billion users and less than 1% of them post regularly so there’s opportunity for reach and engagement abound. In comparison to other platforms that feel like you have to post 5 times per day just to get seen, Linkedin tends to have a more engaged audience looking for likeminded experts for networking, personal development and business growth.


This week, we’re sharing how to get started with Linkedin - even if you already have a profile that’s been stagnant for years. We’re also sharing client success stories wherein LinkedIn has helped their businesses grow. Tune in to learn how LinkedIn can be a powerful tool in your marketing arsenal.


Episode Highlights:

  • Why LinkedIn has an untapped organic opportunity compared to other platforms


  • Why thought leadership and video content are crucial for engagement


  • What makes an optimal Linkedin Profile


  • The SEO benefits of Linkedin for brand awareness and credibility


  • Why you should focus on your personal brand first and your company page second.


Resources:





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Website - https://www.heidijschmidt.com/

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LinkedIn - https://www.linkedin.com/in/legallyheidi/

Email - [email protected]