Mar 05 2025 76 mins
Expanding to the U.S. is every ambitious European founder’s dream—but most burn cash, stall deals, and underestimate the market.
In this episode of Reactor, I sit down with Christina Rebuffet-Broadus, U.S. growth expert and CEO of Transatlantia, to break down the exact strategies European startups need to scale, sell, and thrive in America.
💡 What you’ll learn in this episode:
✅ Why copy-pasting your European strategy to the U.S. is a recipe for failure
✅ The biggest mindset shift European founders must make to land 7-figure deals
✅ How to sell deeptech & climate tech in a market that moves faster than Europe
✅ The CEO agenda test: Are you really prioritizing growth?
✅ Why most U.S. expansions fail—and how to fix yours before it’s too late
🚀 If you’re a tech founder going global, this episode is your cheat code.
🔗 Listen & Subscribe:
📺 Watch on YouTube: https://www.youtube.com/@Reactor-podcast
📩 Read the full breakdown in the newsletter: https://reactortech.substack.com/
💬 Thinking about U.S. expansion? What’s your biggest challenge? Drop it in the comments!
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