Mar 03 2025 47 mins
In this episode of Purpose Project, host Leslie Pagel kicks off season two by delving into the significance of purpose in the workplace. Joined by Cathy Ann Armour, CEO of the Better Business Bureau in Indianapolis, they explore how personal and professional purposes intersect. Cathy shares her journey, emphasizing the roles of self-awareness, intentional leadership, and the importance of aligning one's personal purpose with organizational goals. Through their candid discussion, Cathy highlights the essential qualities of trust, integrity, and the pursuit of meaningful work for both leaders and employees.
00:00 Introduction to Purpose Project Season Two
00:37 Meet Cathy Ann Armour: CEO of Better Business Bureau
01:27 Cathy's Personal and Professional Journey
02:22 The Role of Purpose in Leadership
06:05 Purpose in the Workplace: Aligning Personal and Organizational Goals
08:57 Building a Purpose-Driven Culture
17:58 Challenges and Insights in Purpose-Driven Leadership
41:34 Advice for Leaders on Connecting Teams to Purpose
45:36 Conclusion and Reflections on Purpose and Leadership
Purpose Project is a research study on the topic of life's purpose. You can follow along in the making of Purpose Project:
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LinkedIn: @purposeproject-media
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