S2E2: Purpose Creates Alignment with Jill Canada


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Mar 10 2025 43 mins  

In this episode of Purpose Project, host Leslie Pagel explores the role of purpose in the workplace with Jill Canada, a sales leader in healthcare. Jill shares her perspectives on how purpose fuels performance and the importance of being genuine and authentic. She emphasizes the concept of being a 'lifter' rather than a 'leaner' in both personal and professional settings. Jill discusses her professional journey, the impact of healthcare technology in patient care, and the critical role of purpose in sales leadership. She also provides insights into aligning personal purpose with professional roles and underscores the significance of taking care of employees to achieve business results.

00:00 Introduction to Purpose Project

00:51 Meet Jill Canada: Personal and Professional Background

03:05 Defining Life's Purpose: Lifters vs. Leaners

08:23 Purpose in the Healthcare Workforce

13:37 Purpose-Driven Sales Leadership

26:27 Aligning Team and Individual Purpose

32:34 Advice for Employees and Leaders on Finding Purpose

41:26 Conclusion and Final Thoughts

Purpose Project is a research study on the topic of life's purpose. You can follow along in the making of Purpose Project:
Instagram: @purpose.project
LinkedIn: @purposeproject-media
TikTok: @purpose.project

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