The MindShare Podcast

He is an Executive Director with RE/MAX Canada.

With a background in Journalism, he joined RE/MAX in 2014 to lead communications and social media efforts throughout Western Canada.

Then in 2019, he transitioned into the Regional Development department to help Western Canadian Broker/Owners fully leverage the value of the RE/MAX brand.

He is also the host of 3 podcasts.

And he says: "impactful communication is my passion"

Joining me on this episode of The MindShare Podcast to talk about ' How to Communicate to Dominate: Exploring Strategic Branding Strategies ' is – RE/MAX Canada Director – Wade Paterson

6:32 *Wade, you've transitioned from journalism to leading communication efforts at RE/MAX Western Canada, and now, you're an Executive Director. Can you share more about what sparked your interest in real estate and how your background in journalism has influenced your current role?

12:19 *Was there a pivotal moment or a particular project in your early days at RE/MAX that you believe set the path for your current success?

16:30 *You've mentioned that “impactful communication” is your passion. What does I that mean to you?

21.53 *What does impactful communication look like in the real estate industry, and why is it crucial for real estate pros to understand and implement this?

28:50 *How do you measure the impact of your communication strategies?

38:53 *Have to mention Team Canada winning the 4 Nations Cup… and Mr McDavid being the man to put the final nail in it… I also know that he is a key face in some of the communication coming down the pipe from RE/MAX… can you share an example of a particularly successful or challenging brand leverage initiative?

42:58 *Hosting three podcasts, including Keys from Keynotes, you must have some unique insights into this communication channel. What has podcasting taught you about effective communication?

46:28 *Are you a scheduled guy… how do you leverage time, and really get it all done in a day?

50:44 *What are some common communication challenges you see in the real estate industry, and what steps can you suggest for our audience to overcome them?

51:01 *What are the common mistakes you see real estate professionals making on social media, and how can they avoid them?

52:32 *With your expertise in social media, what strategies do you find most effective for real estate pros looking to enhance their online presence?

55:26 *How would you define the connection between communication, and building a strong brand reputation in the market… what does everyone really need to know?

56:57 *How important is ongoing professional development in real estate, and what do you say to anyone who thinks they don’t need, or don’t have time, or even don’t have the money, to invest in themselves?

Thanks for tuning in to this episode of The MindShare PodCast with our special guest: RE/MAX Canada Director – Wade Paterson, as we talked about ' How to Communicate to Dominate: Exploring Strategic Branding Strategies '.

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