Apr 01 2025 34 mins 3
In this episode, Jules White takes Jennie Moore from The Grange through a live SEO website audit to uncover why her beautiful website isn’t bringing in leads—and what simple fixes could make all the difference.
Jennie shares her desire to attract bigger brands for bookings, and Jules helps her identify practical steps to improve visibility and make better use of the content she already has. From building strategic case study pages to using the right keywords and understanding the power of Google Search Console, this episode is packed with takeaways for anyone wanting their website to actually work for them.
Key Takeaways:
- Why case study pages can help you attract the right clients and improve SEO
- The difference between Google Analytics and Google Search Console (and why you need both)
- How to optimise your homepage and events page with headings, keywords, and calls to action
- Small tweaks that help Google understand what your site is about and who it's for
- Why updating your site regularly (even small changes) supports your rankings
Resources mentioned in this episode:
👉 Beginner's QuickStart Guide to SEO
👉 Google Analytics & Search Console Mini-Course
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