The TikTok Ban & Why Owning Your Audience Matters


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Jan 13 2025 36 mins  

We’re tackling the buzz about a possible TikTok ban in 2025 and what it means for all of us—small business owners and creators who’ve built so much on the platform. We’ll break down the national security talk behind the ban (in plain English, don’t worry) and, more importantly, chat about what you can do to stay ahead. Think email lists to own your audience, exploring other platforms, and boosting your personal brand so you’re not stuck relying on just one app. We’ve got tips to help you roll with the punches and keep your business growing no matter what. Let’s do this!


Time Stamps:

00:32 The TikTok Ban: Background and Implications

03:03 Diversifying Your Social Media Presence

05:28 Building a Personal Brand Across Multiple Channels

14:28 The Importance of an Email List

16:29 Creative Strategies for Growing Your Email List

18:35 Leveraging Collaborations and Partnerships

29:59 Selling Your Own Intellectual Property

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