Leila Hormozi & Building a Personal Brand Around a $200M Empire


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Feb 24 2025 41 mins   1

On this episode of Her First, we’re getting into the powerhouse that is Leila Hormozi. If you don’t know her, she’s the co-founder of Acquisition.com and, alongside her husband Alex Hormozi, has built multiple businesses into absolute beasts. We’re breaking down her no-BS approach to personal branding—think trust over clout, engagement over vanity metrics, and why consistency is the real flex. Plus, we’re diving into her mindset strategies: handling criticism like a boss, embracing discomfort, and playing the long game when it comes to scaling a business. If you’re ready to level up, hit play.


Time Stamps:

01:05 Laila's Business Journey

02:11 Personal Branding Insights

04:12 Lessons from Laila's Success

20:11 The Power of Consistency

34:50 Mindset Shifts for Success

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