72 CAS Sales: 5 Referral Programs You Can Create


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Jan 24 2025 6 mins   1

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On today’s episode of CAS Minute, we’re rethinking referrals. It’s time to move beyond passive expectations and start building a system that works. From flat fees to tiered rewards, we’ll walk through the most effective methodologies for compensating clients and partners for referrals. You’ll leave with actionable strategies to create a program that consistently drives high-value leads.

Key Takeaways:

  • Why relying on goodwill alone won’t generate consistent referrals.
  • The most effective compensation structures for CAS firms.
  • How to choose the right incentives for your clients and partners.
  • Practical steps to launch and optimize your referral program.

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LinkedIn: Roman Villard, CPA
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