Talk About Digital Podcast

In this episode of the Talk About Digital Podcast, host Mark A Preston welcomes PR and marketing expert Lee Petts to explore creative strategies that small and medium-sized businesses (SMEs) can use to stand out, attract new customers, and grow their brand. Lee, founder of the PR and marketing agency 52M, shares his no-nonsense approach to PR, focusing on impactful and bold campaigns that deliver real results—without the hefty price tag.

For SMEs and small business owners, navigating the world of PR and marketing can often seem daunting, especially with limited budgets. Lee breaks down how businesses can embrace creativity and bold ideas to drive visibility and customer engagement, even when resources are tight.

Key Insights for SMEs and Small Business Owners:

• Why Bold PR Works: Lee explains why standing out in a crowded market requires more than just traditional marketing. He reveals how businesses can create campaigns that break the norm, attract attention, and stay memorable—crucial for any small business looking to grow on a budget.
• The Power of Creative Storytelling: Learn how SMEs can turn seemingly mundane aspects of their business into engaging, newsworthy stories. Lee explains how to flip the narrative and make your brand’s unique story work for you.
• Cost-Effective Campaigns: Lee shares real-life examples of highly successful campaigns that required minimal investment but generated significant returns. He highlights the importance of testing creative ideas on a small scale before committing more resources, ensuring you’re on the right track before going big.
• Harnessing Data and Creativity Together: While Lee is all about bold creativity, he explains how data-driven insights can guide creative decisions. By blending data with innovative ideas, businesses can strike the perfect balance between creativity and measurable outcomes.
• PR for Growth-Minded Businesses: Whether you’re an ambitious small business owner or running a charity, this episode offers practical advice on how to use PR as a growth tool. Lee emphasises that PR is not just for big corporations—small businesses can achieve remarkable results with the right approach.

What Will You Gain?

This episode provides actionable insights into how small businesses can start using creative PR and marketing strategies to build their brand, grow their customer base, and stay competitive in an ever-changing marketplace. From learning how to generate buzz around your business to understanding how to engage your audience with relevant, culturally timely content, you’ll walk away with practical tips to apply immediately.

Lee’s TAD Takeaway offers a piece of golden advice: make time for creative experimentation. Dedicate time each week to brainstorm bold ideas and test them out, even on a small scale. The more you flex your creative muscle, the stronger it becomes—and the more likely you’ll create campaigns that deliver significant results.

This is a must-listen episode for any SME or small business owner looking to revitalise their marketing and PR efforts. If you're ready to start thinking differently and push your business forward with innovative strategies, this episode will inspire and equip you to make it happen.