Talk About Digital Podcast

In this episode of the Talk About Digital Podcast, host Mark A Preston is joined by analytics expert Philippa Gamse to demystify the world of website analytics for small business owners. Philippa, an experienced digital strategist, shares her insights on how to make analytics work for you—no tech jargon, no complicated graphs, just actionable advice that helps you make smarter business decisions.

If you’ve ever felt overwhelmed by analytics dashboards or unsure of where to begin, this episode is tailored to give you clarity. Philippa explains how small businesses can use analytics to understand customer behaviour, improve their website’s effectiveness, and ultimately, grow their customer base.

Key Insights for Small Business Owners:

• Focus on What Matters: Philippa breaks down the overwhelming world of analytics into manageable steps. She explains how to identify the metrics that actually matter to your business goals, so you’re not wasting time on irrelevant data.
• Finding Your Ideal Customers: Discover how to use analytics to pinpoint where your best leads are coming from, ensuring your marketing budget goes towards attracting customers who are genuinely interested in your services.
• Make Data-Driven Decisions: Philippa reveals how data can reveal hidden opportunities for growth. From understanding the search terms customers use to find your products, to recognising patterns in customer behaviour, this episode shows you how to use analytics as a powerful market research tool.
• Avoid Common Pitfalls: Analytics can be overwhelming, but Philippa offers practical advice on avoiding common mistakes. Learn how to make informed choices without getting lost in endless charts and reports.

What Will You Gain by Listening?

This episode provides clear, jargon-free guidance on how to use analytics to inform your business strategy. Philippa’s approach makes it easy for any small business owner to understand and use data effectively, helping you make confident decisions that drive growth. Whether you’re new to analytics or looking to make better use of your data, Philippa’s insights will empower you to run your business more efficiently.

TAD Takeaway: Philippa’s golden advice is simple—know what you want to achieve. Start by mapping out your business goals, then use analytics to track progress and adapt as needed. This clarity ensures that every marketing action is meaningful and customer-focused.

If you’re ready to take control of your business analytics and turn data into growth, this episode is a must-listen!

Connect with Philippa Gamse:

Website: https://websitesthatwin.com/
LinkedIn: https://www.linkedin.com/in/philippagamse/

Connect with the Host - Mark A Preston:

Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked

This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk