Talk About Digital Podcast

In this episode of the Talk About Digital Podcast, Customer Growth Coach & Speaker Mark A Preston simplifies the world of data and analytics, showing small and medium-sized business owners how to use data to understand their customers and make smarter business decisions. Forget complex graphs and overwhelming numbers—Mark breaks it down into easy, practical steps that help you harness data as a powerful tool for growth.

What Will You Learn?

Mark dives into how data can reveal insights about what’s working, what’s not, and how customers are interacting with your business. He explains that data isn’t about spreadsheets and tech jargon—it’s simply a way to spot trends and make small, effective changes that drive customer growth. By listening to this episode, you’ll discover:

• Understanding Customer Behaviour: Mark explains how to use data to understand customer patterns and needs. From foot traffic to website visits, these basic metrics give you insight into what your customers enjoy most and where you might need to improve.
• Boosting Conversions: Learn how to track conversion rates—the percentage of people who take the next step, whether it’s a purchase or a signup. Mark’s advice will help you assess the effectiveness of your website and marketing messages in guiding potential customers to act.
• Maximising Repeat Customers: Repeat business is gold for small businesses. Mark discusses how to recognise patterns in returning customers, allowing you to cater to their preferences and encourage loyalty.

Key Takeaways for Small Business Owners:

• Start Small and Focused: Mark encourages business owners to start with just a few key metrics that directly relate to their goals, avoiding data overwhelm.
• Practical Tools for Tracking: Discover free and simple tools like Google Analytics, social media insights, and easy observation methods that make tracking customer behaviour straightforward and accessible.
• Turn Data into Actionable Changes: Mark shares how to use small insights from data to make tweaks in your offerings or marketing approach. These aren’t sweeping changes but practical adjustments based on real customer behaviour that can have a meaningful impact on your bottom line.

TAD Takeaway: Mark’s advice for this episode is to choose one specific goal, track its progress, and start noticing patterns. Whether it’s boosting a particular product’s sales or bringing in more repeat customers, focusing on one area will show you how even simple data can reveal opportunities for growth.

If you’re ready to unlock the power of data for customer growth without the hassle, this episode is a must-listen!

Connect with the Host - Mark A Preston:

Website: https://www.markapreston.com/
LinkedIn: https://www.linkedin.com/in/markprestonseo/
X: https://x.com/MarkPreston1969
Mark's Latest Book: Customer Growth Unlocked

This podcast is produced by Voice It Podcast Agency
https://voiceitpodcastagency.co.uk