The Art of Online Course Creation

In this episode of The Art of Online Course Creation, Shannon Boyer welcomes Teri Holland, a seasoned course creator and podcast coach. With a background in Neuro-Linguistic Programming (NLP) and hypnotherapy, Teri has successfully transitioned from live in-person trainings to online courses. She shares her valuable insights from over a decade of experience, discussing the power of staying personally involved in your courses, experimenting with formats, and the importance of persistence.

Teri candidly talks about her journey, including the challenges she faced when she removed herself from her podcast training course, only to find her students struggling to take action. Realizing that personal support was a key element, she revamped the course, introduced a five-day challenge, and saw impressive results.

Key topics covered:

• Teri’s Shift to Online Courses: How personal health challenges and COVID-19 led to Teri moving her live trainings online and why she decided to stick with it.
• The Importance of Involvement: Why Teri decided to reintegrate herself into her courses after finding that students weren’t taking action in her evergreen, self-paced programs.
• Why Short Challenges Work: How Teri structured her five-day podcasting challenge for rapid results, ensuring students don’t get stuck in perfectionism.
• Building Relationships: The importance of following up with students, nurturing relationships, and how it leads to both personal fulfillment and business growth.
• Launching vs. Selling: Teri’s candid thoughts on her “imperfect” approach to launching courses and why organic marketing and leveraging other people’s audiences has worked for her.
• Course Experimentation and Burnout Prevention: The need for course creators to experiment with formats, analyze results, and pivot when necessary
• Advice for New Course Creators: Teri’s advice to "just start" and allow room for growth, embracing the imperfections that come with being a beginner.

If you're a course creator looking to strike the right balance between personal involvement, scalability, and student success, you’ll find Teri’s experiences both enlightening and encouraging.

Connect with Teri:

• Website: www.teriholland.ca
• Social Media: @theteriholland
• Podcast: Success in Mind
• Freebie from Teri: Pod Launch Checklist

Teri Holland is Professional Speaker, Podcaster and Coach. Teri is the creator and host of Success in Mind, a podcast for entrepreneurs and leaders that ranks in the top 1% of podcasts worldwide. Having been a podcaster for over 9 years, she is now excited and passionate about helping others to find their voice through podcasting.

Tune in next time for another exciting episode of The Art of Online Course Creation where we dive deep into Legal Considerations for Online Course Creators with guest Annette Stepanian!

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To learn more about courses I offer and how to work with me, please check out my website here.

To leave feedback on this episode, suggest an episode topic, or ask a question, please DM me on Instagram here.

This podcast is produced, mixed, and edited by Cardinal Studio. For more
information about how to start your own podcast, please visit www.cardinalstudio.co
or e-mail [email protected]