The Iron Man Sales Approach: Blending AI and Human Skills with Mike Montague | S1, Ep. 21


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Mar 13 2025 32 mins  

In this episode of the AI-Branding Podcast, host Mark De Grasse chats with Mike Montague of Avenue 9 about the evolving role of AI in sales. Mike explores the balance between automation and human connection, emphasizing the importance of blending technology with soft skills. He shares insights on how AI can enhance sales productivity without replacing the human touch, highlighting tools that improve customer insights, manage admin tasks, and empower sales teams. Mike also introduces his book, Playful Humans, which advocates for creativity, confidence, and embracing fun in professional life. Listeners will gain valuable strategies for leveraging AI while maintaining authentic client relationships.

TOPICS

  • The “Iron Man vs. Terminator” analogy for AI in sales
  • How AI enhances—not replaces—human sales strategies
  • Tools that improve CRM management, follow-up, and sales coaching
  • The importance of soft skills and creativity in the AI-driven workforce
  • How Playful Humans encourages professionals to embrace fun and fulfillment
  • The impact of AI on job roles, productivity, and future workforce trends

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