Feb 24 2025 53 mins
Want to build your startup without wasting time and money? In this episode, we sit down with John Truitt, Entrepreneur-in-Residence at Sprocket, to talk about what makes or breaks a startup—and how to get it right from the start.
John has worked with countless founders and has seen firsthand what separates successful businesses from the ones that fizzle out. He breaks down:
- The biggest mindset shifts founders need to make
- Why falling in love with the problem (not the solution) leads to success
- How to identify switching triggers that drive customers to buy
- The common mistakes that waste time, money, and energy
- Why speed of learning is more important than speed of execution
We also introduce Sprocket’s Market Fit Lab, a startup-building framework designed to help you validate, refine, and launch your business the right way. If you’re serious about turning your idea into something real—without wasting valuable resources—this episode is a must-listen.
Learn more about the Market Fit Lab and the West Kentucky Innovation Challenge: www.sprocketpaducah.com/challenge
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Read more at https://sprocketpaducah.com/build-a-startup-without-wasting-time-and-money/
🎉 Join us for the Big Reveal – April 30 at 12 PM CT!
We’ve been working on something behind the scenes—and it’s almost time to share it with the world. If you’re a founder, builder, or dreamer in Western Kentucky, this is for you.
Register now for the live webinar at sprocketpaducah.com/reveal
Get a front-row seat to the official launch, hear what’s coming, and find out how you can plug into a growing netwo
Thank you for tuning in to this episode of the Sprocket Podcast! If you’re ready to dive into the world of startups and innovation, visit us online at Sprocket WKY to learn more about our mission and how we support entrepreneurs like you.
Ready to check out the space? Book a tour with Tiffany, our Community Coordinator!
Got a business idea? Apply for a mentorship session with one of our experienced mentors!
Stay connected and join our growing community on Instagram for the latest updates, inspiration, and behind-the-scenes looks at what’s happening at Sprocket.
Let’s turn your ideas into reality—together!
Sprocket is proud to be supported by Team Kentucky, the Commonwealth's Cabinet for Economic Development. Learn more about their initiatives and resources at ced.ky.gov.