Jan 06 2025 45 mins
In this episode, we dive into the beautiful chaos of balancing business, being mamas to toddlers, and life’s surprises. Our guest, Cassidy Handle, the Copywriting Mama - in her words - “exists to make nailing the words in business easier so you can make seamless sales without sacrificing authenticity or personality.”
She shares her chaotic parenting moments with us. From baking 10 loaves of bread by hand to receiving a surprise KitchenAid mixer at the perfect—but hilariously untimely—moment, we explore the everyday highs and lows of managing it all. We also discuss the journey of navigating health goals while celebrating the holidays with viral recipes (hello, mac and cheese!) and embracing transparency in online spaces.
As we unpack the challenges of entrepreneurship, like pulling a child out of school without a plan, we share how taking risks and thriving in chaos can be part of the parentpreneur lifestyle. We also discuss the importance of creating transparent, fluff-free spaces online where everyone feels welcome
If you’ve ever juggled a business, family, and a dose of unpredictability, this episode will feel like sitting with a group of your mama friends.
Connect with Cassidy:
- Email: [email protected]
- Instagram/Threads: @thecopywritingmama
- Website: www.thecopywritingmama.com
- Freebie: www.stan.store/thecopywritingmama
Today’s Actionable Steps:
Create your brand messaging as a foundation for your business. Start with your core values, mission statement, brand promise and differentiators before moving onto the fonts, colors, and graphics.
Cheers! Thank you for joining us for another episode. Have a chaotic moment, question, or topic you want us to cover? Drop us a message or leave a review! If you loved this episode, share it with a friend who thrives in beautiful chaos too.
Let’s Connect:
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Connect with us via email at [email protected]
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Resources:
Goal-Setting Template
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