Dec 17 2024 37 mins
Have a great point of view to add? Send us a text with your thoughts!
In this episode of the Tech Marketing Podcast, we explore the key to successful technology-driven transformation in the B2B space.
Michael Maas, SVP Europe joins us to discuss why most transformation initiatives fail and how businesses can overcome these challenges with a focus on change management, AI integration, and customer-centric strategies.
Discover how listening, seamless workflows, and a connected ecosystem can unlock real value and transform not just systems, but entire customer experiences.