Dec 17 2024 59 mins
Mark is the co-founder of Squint Consulting.
Before Squint, Mark was an experienced Head of Strategy working with clients like Nike, Netflix, Samsung, and Diageo. His career spanned New York, London, and Amsterdam and he spent his formative years at R/GA, the world’s leading digital innovation firm.
In our conversation, we talked about his experience at R/GA, why he wants to be a "brand," not just a "freelancer," working with companies that, after 5-10 years, are finding they've reached the "plateau" with performance marketing and now need to think more deeply about their brand, his work with Olipop and how happiness is an important new space for brands today.