The CEO Empire Builder


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Dec 08 2023 51 mins  

One of the best books we've read on private equity is by Adam Coffey. The title is The Private Equity Playbook.

Adam's newest book is based on a two-day presentation he gave on how to roll up an industry purposely and effectively. He turned his 300-plus page slide deck into the book Empire Builder: The Road to a Billion.

Some of the topics we cover include:

  • investing in what you know
  • a simple example using a mowing company and its unit economics
  • the industry traits for empire building
  • the 30:1 rule for managers
  • the rule of 130
  • price escalation clauses
  • Sandy Ogg
  • Financial diligence and proctology exams
  • the best way to read this five-hour book

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