Feb 20 2025 26 mins 5
In this episode, I'm tackling a topic that so many photographers struggle with - how to attract dream clients who will happily pay your full price, without having to discount.
I know the temptation to offer constant sales and discounts is real, especially when you're just starting out. But the truth is, that's a surefire way to run an unprofitable business.
That's why I'm sharing my best strategies for flipping the script. You'll learn:
- Why you need to stop writing off clients who say you're "too expensive" and the simple way to plant a different seed
- How to calculate your true cost of doing business and find your pricing for profit sweet spot (there's a free formula for this!)
- Mindset shifts to overcome any negative associations you have with money and sales
- Specific marketing tactics to attract your ideal clients (hint: it's not just posting on social media)
- Tips for positioning yourself as an expert and building trust, without sounding like you're bragging
If you're ready to stop the discounting cycle and start booking dream clients who value your work, you won't want to miss this episode. Grab a pen and paper - you're going to want to take notes!
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