Home Care Marketing & Sales Mastery by Approved Senior Network®

Interview with Valerie VanBooven RN BSN and Emily Isbell
https://emilyisbellco.com/

Here are some key highlights from the interview:

• Emily has 14 years of experience in the home care industry, including running 7 Home Instead locations across 3 states serving over 1 million hours of care per year.
• In 2020, Emily started her own business to help support home care companies with operations, marketing, caregiver optimization, and more. Her team now has 7 people.
• Emily offers a "Cumulus Strategy Session" for one-on-one consulting and then often partners for "Co-Leadership" over 12-18 months to work closely together.
• Her company also offers services like "Profitable Performance" to help franchisors support franchisees and "Revenue Reboot" to help underperforming franchise locations.
• "Powerhouse Peers" is a performance group that brings home care owners together for accountability, workshops, virtual and in-person meetings to share KPIs and drive results.
• Emily works with both franchisors and franchisees as clients, as well as independent home care agencies interested in improving their operations and caregiver retention.
• She shared a personal story about challenges her family faced finding reliable home care for her grandmother, underscoring the importance of caregiver backup plans.
• Emily has a strong operations background from Home Instead and also former Home Instead franchisor team members on her team of 7 now.

Embark on a transformative tale with Emily Isbell, a once part-time caregiver who rose to home care industry prominence. Emily takes us through her captivating journey, from managing a million hours of care across multiple states to founding a consulting firm that's revolutionizing home care operations, marketing, and caregiver management. Her innovative 'co-leadership' approach promises to shake up traditional consulting methods, offering hands-on, authentic guidance that carries agencies to new heights.

In the heart of our episode, we dive into the game-changing world of Powerhouse Peers, where home care business owners aren't just meeting; they're evolving together. Emily discusses the perks of having a 'consultant on call' at the ready and the synergy found in structured virtual and in-person meetings. These sessions aren't your typical business gatherings—they're a blend of accountability, strategy, and, importantly, fun, providing franchisees and franchisors alike a chance to thrive in an atmosphere of collective growth.

Lastly, we share empathetic insights into the support systems crucial for independent agencies, dissecting the operational challenges they face. Emily offers hope and practical solutions, like joining a powerhouse peers performance group, to independents in need of a community and strategies that align with their growth. And for those seeking to refine their approach to client and caregiver services, Emily's 'white glove' tactics and operational blueprints promise to guide them along a path to excellence. Join us as we navigate the intricacies of the home care industry with an expert who's not only seen it all but is actively crafting its future.