Nov 29 2023 12 mins
Selling yourself as the product to a fan is unsustainable and only works short term – you create more anti-fans in the process – focus on what’s sustainable – keep your distance if this is what you want.
It doesn’t scale like a product or service would – make the thing – video series, book, mass produce patterns, entertain, but don’t sell friendship. Find the product or value-add service that you can provide to your audience. There are many inside of cosplay.
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