Starve the Doubts

Alex Harris In this episode, Starve the Doubts host Jared Easley interviews marketing optimization expert, Alex Harris. Alex is the mastermind behind AlexDesigns.com where he improves web stores to make more money over the next holiday season, drive more traffic, and strengthen sales and leads to maximize their return on investment. Since 2001, Alex has been doing conversion rate optimization for eCommerce websites. Recently named #4 in Top 25 Most Influential Conversion Rate Optimization Experts, Alex is also the host of the Marketing Optimization Podcast. He is also the author of the new book Boost E-Commerce Sales and Make More Money: 300 Tips to Increase Conversion Rates and Generate Leads. Plus! We have a new segment on the show called Tweet Summary. Check out Alex’s tweetable tweets with regard to certain interesting topics like quick wins and promotions. In this episode, you will learn about: How Alex got started with his podcast The challenge of consistently putting out content How podcasting was a game-changer for him What gives you more credibility Learning from John Lee Dumas’ Fire Nation Elite Mastermind Group Creating his own Mastermind Group The key to making more money online What great things podcasting has done for Alex Why Alex doesn’t see himself as a “growth hacker” The power of surveys Working on his book and what readers can expect from it The “quick wins” process The impact of going to meetups What’s so special about the podcast community What conferences to go to Items mentioned: How Jared and Alex met at the WordPress meetup His down year in 2013 - looking into personal development How Jared’s podcast presentation inspired and influenced Alex to start his podcast How podcasting helped him in consistently putting out great content Interviewing the best people in his industry gave him credibility Becoming the top influencer in his niche Joining John Lee Dumas’ group Fire Nation Elite Getting feedback as the key to making money online How Alex learned about marketing How to grow your online business through getting feedback Surveys Different platforms have different avatars In his book Boost E-Commerce Sales and Make More Money Creating a membership site to figure out people’s pain points in making money online Getting all feedback and applying them to a book Designed to help eCommerce site owners that have reached that plateau and breaking through it to make more money Going from general to specific Different pages of your site presenting different strategies to increase your conversions Tweet Summary Alex’s tweetables on these topics: Promotions Increasing loading speed Quick wins A deep dive on quick wins: Top pages organized by bounce rate and traffic Figuring out how to make more money out of your individual pages The impact of going to meetups The one advice that changed his life WordPress Meetup Local podcast meetup What Alex loves about the podcast community Alex recommends going to niche, small conferences: The Podcast Movement Michael Hyatt’s Platform Conference Visit www.alexdesigns.com or tweet Alex @AlexDesigns Alex’s final thoughts for the listeners: “Talk to as many people as you possibly can, because you’re going to start to realize things about your own show, about your own personality, and what people want to hear.” “Gather the voice of your audience and use that back in your marketing to help serve them better.” Support the show (https://www.paypal.com/cgi-bin/webscr?cmd=_s-xclick&hosted_button_id=CQWQVRBGQCK7E&source=url)