Jan 09 2024 48 mins
In this episode of the Dealer Talk podcast, host Herb Anderson welcomes guest Tim Rowe to discuss the power of traditional marketing, specifically Out-of-Home (OOH) advertising, in 2024. Tim, a self-pronounced reformed digital marketer and ambassador for Team Real World, shares his perspective on the effectiveness of traditional marketing strategies and provides tactical insights for dealers looking to leverage these strategies for success.
[00:02:32] Traditional marketing's evolution.
[00:09:10] SEO Hack - Podcasting for local dealers.
[00:15:11] Offline attention arbitrage
[00:17:27] Traditional advertising vs digital advertising.
[00:20:06] The challenges of digital marketing.
[00:23:58] Dealers going dark during COVID.
[00:28:23] The ultimate grassroots credibility.
[00:32:38] Tracking website traffic correlations.
[00:33:45] Thinking differently for profitability.
[00:36:27] Deterministic targeting in Out-of-Home (OOH) advertising.
[00:40:19] Traditional vs. digital marketing.
[00:43:08] Mindshare and advertising effectiveness.
[00:46:54] Traditional ad channels and cost.
Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/