Jan 23 2025 40 mins
About this Episode
Dexter Cousins interviews Craig Carroll, co-founder of JustFund, one of Australia's fastest-growing startups.
Craig shares their innovative approach to solving a problem that creates untold stress on those seeking divorce - lending for family law fees.
With a background as a serial entrepreneur, Craig shares insights on navigating uncertainty, his lessons learned from the US market, the importance of company culture, and the role of AI in enhancing client service.
Dexter gets to discuss his favourite topic - hiring the right talent and building a strong company culture as JustFund prepares for international expansion.
About Craig
Craig is passionate about financial services, education and technologies that either promote economic well-being and/or address societal challenges. Craig's career has been focused on creating, building and managing teams, raising capital, consumer social lending, product development, software development, corporate strategy and general management across various sectors.
Craig has extensive experience developing services that help individuals deal with financial matters. He has also advised educational institutions on admission strategies and accessibility. Throughout his career, Craig has been an investor and advisor to various early-stage and growth companies.
Key Takeaways
- JustFund has approved about $115 million in lines of credit since its inception.
- Lessons from the US market -the importance of controlling customer acquisition costs.
- JustFund focuses on client-centric solutions for individuals facing family law issues.
- The cultural differences between the US and Australia have a major impact on business strategies and operations.
- How AI can enhance productivity and client service in the lending process.
- Hiring for adaptability and resilience is crucial in a startup environment.
- Building a strong company culture from day one is essential for long-term success.
- JustFund's plans to expand into international markets, starting with New Zealand.
Chapters
00:00 Introduction to JustFund and Its Mission
03:24 Innovating Financial Products Using Data
06:36 The Role of AI in Product Development
12:17 Rapid Growth and Scaling Strategies
19:26 Craig's Experience in the USA
23:32 Australian vs US Talent
27:40 The Challenges of Hiring in 2025
31:36 Setting the Foundations of Culture
36:35 The Benefits of Being Obsessed with NPS
Links & Resources:
- Visit JustFund website
- Connect with Craig Carroll
- Connect with Dexter Cousins
- Learn more about Tier One People
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