Nov 21 2023 35 mins
In this episode, Wendy Liebmann talks to Muriel Gonzalez, President, The Vitamin Shoppe about how the pandemic brought her out of retirement to lead the transformation of street corner vitamin shop into a model of 21st century wellness.
They discuss:
- The keys to transforming a store for fitness jocks into one for anyone on a wellness journey
- How to manage fast-emerging categories and products in the health and wellness space, from hydration to sports fitness, from menopause to immunity
- Working with young entrepreneurs and the power of influencers and social media
- The importance of the “health enthusiasts” staff in helping shoppers make sense of all the news -- and noise.
- Creating value in the heavily discounted vitamin category
- How to create a reason for quick trips and longer-term loyalty
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