Dec 14 2023 30 mins
In this episode, Wendy Liebmann talks to WSL’s president Candace Corlett about the latest How America Shops® research that reveals how Americans are feeling (not happy), and what that means for 2024 and beyond (challenging).
They discuss:
- How shoppers see the challenges for their standard of living in 2024, and what they plan to do about it.
- The lack of innovation that leaves shoppers wanting – with little inspiration to pay more.
- Where shoppers will actually spend more in 2024 – categories, services and retail experiences. There are some.
- New ways shoppers are defining convenience, value and values. There’s a whole new vernacular emerging.
- And lots of surprising white space opportunities (segments of shoppers, categories and more….). Hint: Pet Owners.
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