Jan 29 2018 31 mins 5
One major responsibility of product managers is to define and oversee the strategy of a new or existing product. However, ask a product manager to describe the product’s strategy, and the response may be anything from a vague collection of buzzwords to a detailed list of technical functionality. An effective product strategy needs to be well-thought out and comprehensive enough to cover all of the key elements while still being concise and focused enough to be easily communicated and understood. In this talk, Jeff Lash from SiriusDecisions defines product strategy and describes the key elements that product managers need to include in order to define an effective strategy that will increase the chance of product success.
