Jul 08 2020 28 mins 3
Recovering Physical Therapist Mike Zagare, who likes to be introduced as the "Creative Guy" from PPC Entourage, talks PPC and Advertising strategy on Amazon. Margins Margins impact profitability. Scale good campaigns. Why higher ACOS could be good. How do you get a higher conversion rate on ppc? Find keywords that are not converting. 6-7% conversion under performing Drags down overall performance of overall account. 9-10% is good conversion rate. Click fraud CTR spikes. 10x rate spike. Coupled with low conversion rate. Hurts organic placement. Open a case for investigation. Can give you back money. Data More data you look at, Top of search converts higher. Search detail pages. Dynamic up and down or dynamic down or fixed. Top of search bid modifier Breakout campaign Which keywords do we want at top of search. ASIN Breakout campaigns Competitive asin targeting, show up on their detail page. Need 10 or more orders. Creative strategy Display ads product targeting - under valued. Some categories targeting working well, we didn’t predict this. Placement of ad is amazing! Shows coupon High clicks - high conversion Changes coming Mike wants see more DSP options Wish list - search term report on brand headline ads. Wealth of knowledge. Sponsored brand video ads are epic. External traffic coming Retargeting Human Vs robots Healthy combination of the 2. Strategy and creative - humans Rule based software - robots True ACOS 10-12% target. Tying in all advertising types into customer buyers. Fine Mike at https://ppcentourage.com/ https://www.facebook.com/groups/ppcentourage/ Get Amazon Consulting at https://myamazonguy.com/ #PPC #ads #AMS #amazonseller
