Feb 20 2023 33 mins
Last year there were 820+ gin distilleries in the UK, and only 4 who produced aquavit, a Scandinavian spirit. Sasha Cohen is CEO of the only one whose sole focus is aquavit.
To find and enter such a remarkable gap in the market takes a true trailblazer like Sasha, who committed fully to running Vintersol Distillery in 2019. We hear from Sasha on The First Wealth Podcast as he details the fascinating journey to creating such a prolific, industry-leading family business.
This episode covers:
- The process of creating Scandinavia’s answer to gin: Aquavit
- Overcoming the hurdle of bringing an unknown spirit to a new country
- Pushing comfort zones through drive and ‘bloody-mindedness’
- How Sasha develops a product range that shows off aquavit’s versatility
- The unique challenges and opportunities working in a family business
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