Feb 18 2025 58 mins
In this episode we talk with Laura King about:
- Balancing career, life and motherhood
- The evolution of her nutrition strategies
- Theories on overcoming her GI distress
- What's next for Laura
Laura King is a dynamic professional, whose journey seamlessly integrates her passions for endurance sports, marketing, and community building. Her athletic career began in competitive swimming, eventually leading her to triathlons, where she competed for over a decade, including participation in the Ironman World Championships.
Transitioning from triathlons, Laura discovered an affinity for cycling, particularly in gravel and mountain biking disciplines. Her dedication in these areas have been evident through her participation at gravel events around the world, including UCI Elite Gravel World Championships.
In the professional realm, Laura has 16 years of experience in sales and marketing at companies like Powerbar and GU Energy Labs, where she leveraged her athletic insights to drive brand growth.
Demonstrating her entrepreneurial spirit, Laura co-founded and co-directed the Rooted Vermont Gravel race, an event that emphasized community engagement and inclusivity in the cycling world.
Through her social media platform and work to expand cycling participation, Laura has used her voice to advocate for the representation of women in the sport of cycling. She has been outspoken about the ability for women to simultaneously have children while continuing to pursue their passions. Throughout her pregnancy, Laura was able to ride over 7,000 miles, which enabled her to maintain what fuels her spirit. She is passionate about highlighting the positives of a life with children and the ability for it to exist in harmony with one’s own endeavors.
Currently, Laura serves as a brand ambassador to a number of brands in the outdoor industry, is a board member for the Gravel Cycling Hall of Fame and runs marketing for Paradis Sport.
Please note that this podcast is created strictly for educational purposes and should never be used for medical diagnosis and treatment.
Connect w/ Laura:
Mentioned:
- Untapped Maple: https://amzn.to/4124qes:
- GU: https://amzn.to/4i1vFN4
- NR Episode #39 wi/ Ted King
- NR Episode #18 w/ Jess Cera
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