Don't Be Kodak: Future-Proofing Your CME Strategy


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Jan 01 2025 16 mins   2

In this episode of Write Medicine, I speak with Ginny Jacobs, Principal of Quality Catalyst Group, about the necessary disruption happening in continuing medical education (CME). Drawing from her recent co-authored Almanac article, Ginny discusses four major shifts in the field and what they mean for CME professionals.

Four Major Shifts in CME:


  • Increased use of technology, including artificial intelligence

  • Evolution in the science of learning and cognitive load

  • Technology utilization for clinical practice relevance

  • Development of adaptive and collaborative models across disciplines

Key Takeaways:


  • Data collection and analysis remain significant challenges for many CME organizations

  • The importance of "unlearning" outdated approaches while maintaining what works

  • Strategic alignment with organizational priorities is crucial for success

  • The field must evolve from episodic learning to sustainable, data-driven approaches

Looking Ahead:


  • Need for more systematic professional development in CME

  • Importance of collaboration to avoid common challenges

  • Focus on creating nimble educational systems with robust assessment

  • Emphasis on critical thinking and practical application


Resources

Jacobs G, McGowan B, Paynter N, et al. Necessary Disruption 2.0: A Continuing Education Call to Action. Alliance Almanac. Nov 18, 2024.

Alliance Annual Conference, January 8-11, Gaylord Palms Resort, Orlando, FL.