#633: Navigating the future of search with A.J. Ghergich, Botify


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Feb 02 2025 33 mins  

With seismic shifts happening across the search landscape, is your brand ready to adapt to the next wave of disruption—or will your competitors leave you in the dust?

Today, we’re joined by A.J. Ghergich, Vice President of Consulting Services at Botify, a leading enterprise SEO platform. A.J. is an expert in navigating the ever-changing search and marketing landscape, and he’s here to break down the latest game-changing developments in search engines and their impact on brands. From Google’s AI overviews to Apple’s integration of ChatGPT into Siri, A.J. will share insights to help marketers stay ahead in a rapidly evolving digital ecosystem.


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Botify website: https://www.botify.com


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