Behind the Fillmore's Iconic Music Posters


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Mar 27 2025 17 mins  

These days, when you see a show at the Fillmore Auditorium in San Francisco, you might be lucky enough to get your very own poster for free. They’re a highly anticipated parting gift given out at the biggest shows. “The posters are artifacts, pieces of time,” says this week's question asker ,Ben Kaiser. “They’re as much [a part] of the concert as the concert.” That got him wondering: the posters of the Fillmore are so legendary, who is the person behind them? From 1985 to 2019, the answer was Arlene Owseichik. In this episode, we meet the woman behind the posters, and learn about the creative process that went into the creation of each one.


Bay Curious answers your questions about the San Francisco Bay Area each week. If you have a question you'd like us to answer, submit it at baycurious.org.


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This story was reported by Bianca Taylor. Bay Curious is made by Olivia Allen-Price, Katrina Schwartz and Christopher Beale. Additional support from Jen Chien, Katie Sprenger, Maha Sanad, Alana Walker, Holly Kernan and the whole KQED family.