The Russell Brunson Show

Break the Rules, Win the Market: Day with Dan Kennedy (2 of 4) | #Marketing - Ep. 16


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Mar 10 2025 44 mins  
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In this episode of The Russell Brunson Show, we’re continuing the Day with Dan series from Funnel Hacking Live 10 in Las Vegas. If you’ve ever wondered how to truly disrupt your market, attract the right customers, and position yourself as the go-to authority, this episode is for you.


Dan and I dive into the three core marketing and sales strategies that separate industry leaders from everyone else. Most entrepreneurs follow outdated rules without realizing they were designed to keep them stuck. But when you challenge the status quo, you gain the power to rewrite the game in your favor. It’s a crazy secret that so many entrepreneurs miss, and you have to learn it!


Key Highlights:



  • The Radical Big Idea - why every market leader has a bold message that cuts through the noise


  • The Heretic Position - how challenging the industry “experts” instantly attracts loyal customers


  • The Man on the White Horse - why disrupting the market isn’t enough, you need to provide the right alternative

  • Why most sales managers and industry insiders give bad advice, and how to use that to your advantage


  • The secret to handling criticism, backlash, and negativity when you start shaking things up

  • How to turn frustrated, dissatisfied customers into raving fans who buy from you over and over


Success in marketing, sales, and business isn’t about following the rules, it’s about rewriting them. If you’re ready to take control, flip the script, and build a business that actually works, this is an episode you can’t afford to miss.


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