Feb 19 2025 49 mins
I’m excited to welcome Duncan Wardle to the show to discuss his new book, The Imagination Emporium: The Creative Tools to Change the Way You Think. Duncan is a former Head of Innovation and Creativity at Disney, a global speaker, and an expert in unlocking human imagination. His book presents practical tools for breaking free from conventional thinking and fostering creativity in work and life.
In this conversation, we cover:
Reawakening Creativity: Duncan explains why many adults believe they aren’t creative and how to reclaim the curiosity and imagination we had as children.
The Power of Play: He shares exercises designed to shift thinking patterns, open new mental pathways, and make creativity more accessible to everyone.
Yes, And vs. No, Because: Duncan introduces the mindset shift that can turn small ideas into big ones and create a culture of innovation.
Breaking Free from Mental Ruts: How to identify and escape “rivers of thinking” that limit problem-solving and fresh ideas.
Lessons from Disney: Drawing from his time at Disney, Duncan reveals how fostering an environment of creativity led to some of the company’s most innovative projects.
Duncan’s insights will inspire you to think differently, embrace playfulness, and use creative tools to generate groundbreaking ideas in any field.
Learn more about Duncan and his work at TheImaginationEmporium.com, and find The Imagination Emporium wherever books are sold.
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