Mar 03 2025 63 mins
Believe it or not, your personal style directly reflects on your personal brand. Today, I’m sitting down with Chellie Carlson, a former retail worker who made a series of bold, strategic moves to become the highest-paid stylist in the U.S. We break down the hidden power of personal branding, how to build your confidence starting from your closet, and the surprising ways your style can save you time and energy in the long-run. We dive into the mindset shifts Chellie took that led to massive success — walking away from stability (twice), building a business that attracts premium clients, and figuring out how to position herself as the go-to expert in her field. She’ll share how she went from struggling to charge $2,500 per package to commanding the highest rates in the industry — and how you can use the same principles in YOUR business.
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HIGHLIGHTS
00:00 Why and how the way you show up builds trust and credibility in business.
07:45 How to turn your passion from a side hustle into a thriving business.
13:31 The money mindset shift that turned you into the highest paid stylist in the U.S.
16:45 How to create opportunities for yourself, instead of waiting for them.
19:30 How what you wear impacts confidence, perception, and the types of clients you attract.
28:26 Why having a signature look saves you time and energy.
39:20 The hidden stories about money, self-worth, and style that are holding you back.
45:55 The one thing you can do TODAY to elevate your personal brand – and it’s simpler than you think!
RESOURCES
Listen to my free SECRET PODCASTS SERIES - Operation: Rekindle This B*tch
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FOLLOW
Follow me: @loriharder
Follow glōci: @getgloci
Follow Chellie: @chellicarlson