Feb 15 2025 37 mins 4
Welcome to the latest episode of L.I.F.T.S – your bite-sized dose of the Latest Industry Fitness Trends and Stories.
Today, hosts Matthew Januszek, Co-Founder of Escape Fitness and Mo Iqbal, Founder & CEO of SweatWorks, are joined by Troy Taylor, VP of Performance Innovation at Tonal.
This LIFTS episode covers:
- Tonal's State of Strength Report findings.
- Appeal to older adults in strength training.
- Tonal's business strategy and market position.
- Potential integration with traditional gyms.
- Addressing common strength training challenges.
- Effective strength training methods.
- Insights from the Tonal Training Lab.
To learn more about Tonal, click here:
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00:00 Intro
03:56 Troy Taylor’s Background and Tonal’s Strength Training Report
09:58 Tonal’s Business Strategy and Market Position
16:27 Active Aging and Community in Fitness
21:29 Merging Home Fitness with Brick-and-Mortar Gyms
24:30 Challenges and Opportunities in Strength Training
28:59 Effective Strength Training Strategies
