Feb 20 2024 76 mins 21
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more.
Topics In This Episode Include:
- Why AI vs Human Content Comparison Studies are Silly
- How AI has Changed SEO
- How Does Google Detect “AI Content”?
- Deep Dive Into The Helpful Content Update
- Google’s Search Generative Experience
- Why Core Web Vitals Is NOT a Ranking Factor Now
- E.A.T.T. Myths and Why It’s Not a Ranking Factor, Ranking Signal or Ranking System
- How To Learn About SEO From “The Source”
- How To Find and Hire The Right SEO (And how to attract the right clients if you are an SEO)
- Kristine’s Approach to Providing SEO Consulting
Listen Now!
Related Episodes You Might Like
- Surviving SEO in an AI World with Sara Taher
- “The Email” (A Solo Episode from 2017 about Google Phantom Update)
Tools Mentioned
- Midjourney
- Sitebulb
- Content Aced (50% off – affiliate link)
- More being added soon!
Articles, Resources, and Links Mentioned
- Kristine’s Post About AI vs Human Content
- Detecting AI Content with Watermarking (NY Times)
- Google’s Developer Guide to Ranking Systems
- Kristine’s Post About “EEAT” on LinkedIn
- My article from 2020 about EAT and Core Updates
- More Being Added Soon!
Find Kristine Online
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