The Motorcar Marketing Podcast

Dec 01 2014 28
The Motorcar Marketing Podcast artwork

The Motorcar Marketing Podcast helps auto dealers sell more cars by teaching them how to more effectively market their inventory and maximize their ROI through various advertising channels. Each week the podcast interviews auto industry experts to gain insight into their respective expertise.

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MM Podcast Episode 023: Getting Your Car Dealer License With Steven Lang

Dec 01 2014 45 mins  
In this episode of the Motorcar Marketing Podcast I talk with Steven Lang about when you should get your car dealer license and how to do it once you’ve decided it’s the right career move for you. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]

MM Podcast Episode 022: Financing More Cars Through Leases With Scot Hall

Nov 17 2014 16 mins  
In this episode of the Motorcar Marketing Podcast I talk with Scot Hall from Swap A Lease. We talk about how dealerships can potentially make more money by financing more deals through leasing. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply […]

MM Podcast Episode 021: Leadership In An Auto Dealership With Glenn Pasch

Nov 03 2014 18 mins  
In this episode of the Motorcar Marketing Podcast I talk with Glenn Pasch from PCG Digital Marketing. We talk about leadership in car dealerships. And we talk about the various positions at a car dealership and how those employees can improve at their given job. The podcast is available in iTunes, YouTube, Stitcher (for Android […]

MM Podcast Episode 020: Using Technology To Increase Profit On Used Car Sales With Mike Williams

Oct 20 2014 21 mins  
In this episode of the Motorcar Marketing Podcast I talk with Mike Williams from Black Book. We talk specifically about how car dealers can make more money through their used car sales. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store or you can simply listen […]

MM Podcast Episode 019: Effectively Marketing And Selling Cars To Women With Jody DeVere

Oct 06 2014 23 mins  
In this episode of the podcast I talk with Jody DeVere. Jody is an expert at sales and marketing to women. Jody offers a ton of practical advice on how to engage and sell more to women. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]

MM Podcast Episode 018: Marketing Automation For Car Dealers With Shawn Ryder

Sep 22 2014 21 mins  
In this episode of the Motorcar Marketing Podcast I interview Shawn Ryder from Dealer Engage. Shawn talks about marketing automation. In this day and age, there are a ton of marketing tasks that auto dealers can do to be more effective and free up their time. Shawn goes into some depth on several of these […]

MM Podcast Episode 017: Getting Your Marketing Message Out Using Storytelling with Arnold Tijerina

Sep 08 2014 39 mins  
In this episode of the Motorcar Marketing Podcast I talk with Arnold Tijerina about using storytelling in your marketing. Storytelling is as old as humans and an integral part in how we relate to each other. Using storytelling in your marketing messages can make them much more effective. The podcast is available in iTunes, YouTube, […]

MM Podcast Episode 016: Saving Money On Credit Card Processing For Auto Dealers with Mike Elliott

Aug 25 2014 24 mins  
In this week’s episode of the Motorcar Marketing Podcast I talk with Mike Elliott. Mike works with car dealers helping them process credit cards. He gives some great tips explaining how dealerships can save money on their credit card processing fees. If you accept credit cards are your dealership, you’re not going to want to […]

MM Podcast Episode 015: Live Chat For Auto Dealers with Engage To Sell’s Terry Gibson

Aug 18 2014 16 mins  
In this episode of the Motorcar Marketing Podcast I talk with Terry Gibson about Live Chat. Terry works for Engage to Sell, which offers a fully managed live chat app for auto dealer websites. If you haven’t tried to live chat on your website, you’re not going to want to miss my discussion with Terry. […]

MM Podcast Episode 014: Automotive Marketing From The Alpha Dawg with Jim Ziegler

Aug 11 2014 26 mins  
In this episode of the Motorcar Marketing Podcast I talk with automotive industry veteran Jim Ziegler. Jim offers up some great tips about what dealerships should be doing with online marketing in today’s fast changing marketing landscape. The podcast is available in iTunes, YouTube, Stitcher (for Android users), the Windows Marketplace, and the Blackberry store […]