WTM Insights Podcast

May 06 2021 9
WTM Insights Podcast artwork

WTM Insights Podcast is THE podcast to listen to for global travel trends, analysis and updates throughout the year and also to hear key recordings from WTM's ground-breaking events themselves. WTM's six annual events help the travel industry generate over $7bn of deals - with expert content, brand promotion and unique networking opportunities bringing together a travel community from across the globe. Join our host, travel journalist Lisa Francesca Nand, for expert guest interviews, conversation, key event recordings and insights and much more.

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18: The Ground Control Podcast - Stories from Travel Industry Insiders

May 06 2021 34 mins  
The monthly Ground Control Podcast goes in-depth with industry insiders from travel, transportation, and hospitality. Presented by World Travel Market, Mozio, and GroundControlHQ.com and hosted by David Litwak. Website: https://www.groundcontrolhq.com/

17: Sustainability: The Hard Truth with Lucy Siegle

Feb 20 2020 39 mins  
Thank you for listening to our joint episode with The Big Travel Podcast! We are no strangers to the term “sustainability”. Over the past decade, being environmentally conscious has been trending and rightly so- it’s time to make a change. So how can we be more responsible when it comes to travelling? In this episode, we are joined by Lucy Siegle, esteemed journalist and cli

16: 2019: A Turbulent Year in Travel

Dec 09 2019 25 mins  
Travel has seen its fair share of ups and downs this year, from the collapse of big travel businesses such as Super Break and, more recently Thomas Cook, to the success felt by Sri Lanka after their national airline reopened their global routes. We are joined by Antonia Stratford, Head of Public Affairs at UKinbound, and Kelly Cookes, Leisure Director for Advantage Travel, to discu

15: WTM Insights LIVE: Courting Hollywood

Nov 07 2019 48 mins  
This episode was recorded LIVE at the World Travel Market, London- the biggest travel trade show in the world. We had a fantastic time and would love to share with you some of what we got up to! With the likes of Game of Thrones and Star Wars garnering millions of die-hard fans, what better way to attract new visitors than through TV and film? Lisa Nand interviews a brilliant pan

14: How Is Pop Culture Driving Tourism?

Oct 10 2019 35 mins  
With travel being the second biggest spend for 16-35’s over items like bills and food, it’s no wonder that pop culture royalty such as MTV are branching out. The popularity of music festivals is growing year on year and this success has been felt by Maltese festival, Isle of MTV who ran their 13th event to 30,000 music fans in July. This level of tourist influx is a challenge f

13: Accessibility in Travel: What More Can We Do?

Sep 09 2019 27 mins  
As we strive for a more inclusive and diverse society, is that being reflected in how we meet the needs of travellers? Improved accessibility is something that the majority of us will require at some point in our lives, and for people living with disabilities, this need is far more urgent. With the introduction of new technology such as touch screens, our guest speaker Amar Latif

12: How to Harness the Power of Influencer Marketing

Aug 09 2019 34 mins  
With around 3.5 billion people actively engaged in social media, it has become integral to the success of a business, particularly within the travel and tourism sector- but how can brands harness that power? Our host, Lisa Nand, speaks to CEO & Co-Founder of Traverse, Michael Ball, and blogger Julie Falconer, from A Lady in London (www.aladyinlondon.com), about how working with

11: Making Strides In LGBT+ Tourism with Ian Johnson

Jul 09 2019 28 mins  
In a competitive industry like travel and tourism, how can companies ensure that they appeal to all demographics? This month’s Pride celebrations have been particularly poignant, marking the 50th anniversary of the transformative Stonewall riots in Manhattan. In a fascinating interview with Out Now’s founder and CEO Ian Johnson, we discuss how the LGBT+ tourism sector has grown

10: How Podcasting Can Strengthen Your Brand

May 15 2019 36 mins  
The rise of podcasting into the mainstream has been significant and more and more businesses are seeing audio on demand as a valuable way of getting their message out - whether that's making podcasts themselves, appearing on other people's podcasts or sponsoring and advertising on podcasts. WTM Insights Podcast host Lisa Francesca Nand from The Big Travel Podcast present this panel

9: 9. Unforgettable Journeys: The BBC on Creating Memorable Branded Content

Mar 03 2019 33 mins  
Branded content in the travel sector means telling memorable stories, but how can you be sure you’re delivering your brand story with impact and efficiency? In this fascinating session with the BBC at WTM London we hear from Dr Hamish McPharlin Head of Insight at BBC Global News about their latest research into the science of memory, including what creates strength and emotion in