Bosses & Bourbon | Wedding & Event Podcast

Jan 16 2019 33 mins 24

Bosses & Bourbon | Wedding & Event Podcast artwork

Welcome to Bosses and Bourbon, a truthcast of real wedding and event bosses, talking shop, swapping the stories and strategies that make their business successful. There may or may not be bourbon. Krista Chapman of Path & Compass, marketing & strategist to the wedding and event industry works with a lot of smart, hard-working bosses in her consulting work. Entrepreneurs that you’ve never heard of that are rocking out their independent wedding and event businesses. Owner-operators that have created solutions and strategies that WORK. Listen to these candid conversations where Krista and her guest boss, talk shop (maybe over drinks) and get real about running a successful business in today's wedding and event industry.

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#13 MINISODE | Soulful NOT Smarmy Solution Oriented Selling

Jan 16 2019 12 mins

For this minisode, I am sharing my perspective on selling - specifically focusing on finding solutions for your clients, not selling goods or services. Sounds counter-intuitive but for creative entrepreneurs that often struggle with selling, feeling smarmy or manipulative, this perspective will help change your mindset and help you grow your business. Learn the difference between y

#12 MINISODE - What is a Marketing Funnel?

Dec 05 2018 16 mins

Today's minisode answers the question - what is a marketing funnel? From the different sections to what sales and marketing activities are in these sections as well as how small businesses and their staff can break a funnel and lose a sale. I share the mistakes I see small businesses make over and over when it comes to marketing and sales and talk through the importance of thinking

#11 Quests and FOMO | Chris Creed of Jen & Chris Creed Photography

Nov 28 2018 42 mins

For today’s episode, I chatted with the Chris-half of Jen & Chris Creed Photography. Jen & Chris are a laid-back wedding photography duo based here in Nashville that loves documenting real moments for joyful couples. Chris also shares my love of traveling, thinking deeply about the big questions in life and fine bourbon. So, of course, I had to have him on the show. Chris and I t

#10- MINISODE - Creating an Annual Plan for your Business

Nov 14 2018 19 mins

In this Bosses & Bourbon minisode, I am sharing my how-to process of creating a plan for your small business for the year ahead. I use this 5-part process for my wedding & event clients as well as my own business to create a more intentional business and life. From reviewing the past year, checking in and adjusting to set goals for the next year as well as determining an accountabi

#09 Side Hustles and Girl Bosses | Claire White of White Ink Calligraphy

Nov 07 2018 56 mins

For today’s episode, I chatted with Claire White, founder and owner of White Ink Calligraphy. White Ink Calligraphy provides custom calligraphy for events, weddings, and personal projects. Claire built White Ink Calligraphy from the ground up, starting on social media (one of the many topics we dug into). She also teaches calligraphy classes and oh yeah, she has a full-time gig a

MINISODE - 5 Marketing Mistakes of Small Businesses

Oct 31 2018 12 mins

In today's mini-episode, I am sharing the top 5 mistakes that I see small businesses make in the marketing. From not being consistent to staying too close to your comfort zone, these are the marketing tactics that can stall your growth and success. I also reference a previously Bosses & Bourbon podcast episode where I go more in depth on my #2 marketing mistake - building an audie

#08 Naps with Chocolate | Sarah Goude of Regalo Design

Oct 24 2018 62 mins

Today’s episode features my friend and seasoned wedding planner, Sarah Goude of Regalo Design. Regalo Design has been serving clients in Middle Tennessee for over a decade as a wedding and event planner, florist and event decorator. Sarah found her way into events and weddings after a college professor re-directed her towards a marketing and business career that revealed itself a

#07 Perfect Wedding Days & Expo Lines | Rebecca Annastas, Dream Events & Catering

Aug 15 2018 68 mins

Rebecca Annastas, known to her close friends and colleagues as Becki, is the owner and chief manager of Dream Events & Catering. As a full -service event and catering company, Dream Events & Catering provides everything from sensational cuisine and entertainment to seamless planning and design for gatherings all across Middle Tennessee. Becki graduated from general manager to owne

MINISODE | Are Industry Conferences Worth it?

Jun 27 2018 9 mins

In today's mini-episode, I am sharing my thoughts on industry conferences and why meeting in-person matters. While these can be in an investment of money and time, there are limits to online summits and e-courses. You can also learn more about the conference I am hosting with Alyssa DiCicco of Nashville Bride Guide. The Beyond Business Conference is for wedding & event business own

MINISODE | What's the formula for an effective style shoot?

Jun 20 2018 21 mins

In today's mini-episode, I am talking style shoots. Jen Creed (of Jen & Chris Creed Photography) and I touched on this some during our boss chat and I wanted to share the 7 key things I look to when planning and coordinating style shoots for my clients - be them wedding style shoots, brand style shoots or event photos. Setting a goal for your shoot, being mindful of contributing ve