Are You Memorable?

Now that you have established your Culture statement, it is time to begin the implementation process.  This is where you begin to fill your toolbox with all the things you are going to need to kick-start your new business paradigm.  So grab a pen and paper (or Ipad/Tablet/PDA etc… sorry I am old school) and start making your list. 

So what is your company mission? Do you have one? If you do, is it worded as what the employees are "Committed" to or what the company "Strives" to accomplish? That is OK, most mission statements are and it is definitely necessary. However, if you want to build "loyalty" you need to establish a "Culture" statement.

Let's take a road trip!

The Customer Creed: Don’t sell me Clothing; help me find a sharp look! Don’t Sell me Insurance; help me find peace of mind Don’t sell me Books; help me enjoy hours of pleasure, profit and knowledge Don’t sell me toys; help me create happy childhood memories

How is your business going? Well I guess you'd better question is how do you know how your business is going? To quote the question posed by Dr. Michael Leboeuf in his must have book “How to Win Customers and Keep Them for Life" - Are the “nice” customers ruining your business? Most customers who receive a bad customer experience will not cause a scene, will not start trouble